Boycott McDonald's

'Gay' McDonald's prompts boycott
AFA urges millions to shun fast-food giant over its promotion of same-sex marriage

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Posted: July 03, 2008 4:29 pm Eastern

© 2008 WorldNetDaily

Following a link from the National Gay and Lesbian Chamber of Commerce's website leads to a promotional for children's Happy Meals at the McDonalds website

The American Family Association, whose earlier boycott of Ford Motor Co. over its promotion of homosexuality was dropped after company sales fell 8 percent per month for two years, now is asking consumers to stop buying Big Macs and Happy Meals at McDonald's.

In a brief announcement today, AFA, whose constituents number in the millions, said it is "asking its supporters to boycott the restaurant chain."

"This boycott is not about hiring homosexuals, or homosexuals eating at McDonald's or how homosexual employees are treated. It is about McDonald's, as a corporation, choosing to put the full weight of their organization behind promoting the homosexual agenda, including homosexual marriage," said AFA chairman Donald E. Wildmon.

AFA pointed out McDonald's donated $20,000 to the National Gay and Lesbian Chamber of Commerce in exchange for membership in the NGLCC and a seat on the group's board of directors. The NGLCC lobbies Congress on a wide range of issues, including the promotion of same-sex marriage.

AFA had asked the corporation to remove its name and logo from the NGLCC website, where it is listed as a "corporate partner and organization ally." AFA also requested that McDonald's remove the endorsement of NGLCC by Richard Ellis, vice president of communications for McDonald's USA, from the website.

"McDonald's refused both requests," the AFA announcement said. In fact, Pat Harris, global chief diversity officer and vice president of "inclusions & diversity," told AFA the burger-and-fries conglomerate would "reaffirm our position on diversity."

The McDonald's logo is featured on the website of the National Gay and Lesbian Chamber of Commerce, among other well-known companies

"Ellis, who is openly homosexual, was given a seat on the NGLCC board of directors. … He was quoted as saying, 'I'm thrilled to join the National Gay & Lesbian Chamber of Commerce and ready to go to work. I share the NGLCC's passion for business growth and development within the LGBT community, and I look forward to playing a role I moving these important initiatives forward,'" AFA said.

The AFA initiative followed an exchange of words between the pro-family organization and the corporation. WND reported then that McDonald's was running an e-mail campaign responding to concerns expressed by AFA to constituents.

The restaurant corporation had told consumers expressing opposition to its pro-homosexual stance that the company treats "all our employees and customers with dignity and respect regardless of their ethnicity, religious beliefs, sexual orientation or any other differentiating factor."

"We are not telling McDonald’s who they can hire to work for the company, nor are we demanding that they stop serving Big Macs to homosexual customers," AFA said then. "This issue is about the world’s largest fast food chain allying itself and partnering with an organization that lobbies Congress to enact laws that we feel can be used to repress religious freedom or undermine the sanctity of marriage."

McDonald's noted, "While one McDonald's employee is affiliated with the National Gay & Lesbian Chamber of Commerce (NGLCC), McDonald's is in no way 'aggressively promoting the homosexual agenda' as suggested in the newsletter."

But AFA said, "To refer to Richard Ellis, who is the vice president of communications for McDonald's, as 'one McDonald’s employee,' as if he is a teenager flipping hamburgers, is disingenuous at best. While 'aggressively' is admittedly a subjective term, AFA believes that giving money to and partnering with a homosexual lobby organization is certainly an enthusiastic promotion of the homosexual agenda."

AFA asked the corporation for honesty in its communications and called its verbal maneuvers "disingenuous."

"As a Christian organization, the American Family Association always seeks to be honest, accurate and completely forthright in the information we pass along to our supporters," AFA said. "We expect corporations in this country, especially those that position themselves as 'family friendly' businesses, to do the same."

McDonald's officials declined to return a WND call seeking comment on the placement of its executive on the "gay" advocacy organization. But the corporation sent a subsequent e-mail confirming its support for the agenda of the homosexual business lobby.

"McDonald's is indeed a Corporate Partner and Organizational Ally of NGLCC. Our vice president of U.S. communications, Richard Ellis, was recently elected to its board of directors," said the brief statement to WND from Heidi M. Barker, senior director of media relations.

A spokeswoman for NGLCC refused to speak with WND except on "background" when asked about McDonald's financial contribution to the group. But she did confirm the organization would not release information on its sponsors.

As WND reported, after joining the NGLCC, Wal-Mart's income later started declining as Christian organizations reacted to the news.

CNN reported Wal-Mart officials later decided to pursue a lower level of homosexual promotions.

"We are not currently planning corporate-level contributions to LGBT groups," Mona Williams, the company's senior vice president of corporate communications, told CNN only months after the issue arose.

WND also reported AFA's suspension of its two-year boycott of Ford after the auto giant met the conditions of an original agreement with the pro-family group.

Wildmon said the original agreement between AFA and Ford contained four items:

• Ford would not renew current promotions or create future incentives that give cash donations to homosexual organizations based on the purchase of a vehicle.
• Ford would not make corporate donations to homosexual organizations that, as part of their activities, engage in political or social campaigns to promote civil unions or same-sex marriage.
• Ford would stop giving cash and vehicle donations or endorsements to homosexual social activities such as 'gay'-pride parades.
• Ford would cease all advertising on homosexual websites and through homosexual media outlets (magazines, television, radio) in the U.S. with the exception of $100,000 to be used by Volvo. The Volvo ads would be the same ads used in the general media and not aimed at the homosexual community specifically.

According to AFA, during the 24 months the boycott was in effect, Ford sales dropped an average of 8 percent per month. The organization said its boycott was not entirely responsible for the drop in sales but played a very significant role. A total of 780,365 individuals had signed AFA's Boycott Ford petition